Strategic Consulting

Every business has a business-as-usual (BAU) way of operating which both enables what is possible and limits what is possible for the company. BAU allows for consistent delivery of products or services, while simultaneously thwarting creativity and innovation if it is not part of BAU in an organization. BAU delivers predictable results; however, if you are looking to deliver beyond what is predictable, your people have to step outside of their comfort zone and think and act differently. This is the value of Strategic Consulting.


Strategic Consulting is not about creating strategies, it is about having your team freed up from limitations of the past so they can create and execute on an inspiring reinvented future that they created. People embrace that which they create. Then they will passionately execute the strategy. It's the execution, not the strategy, that makes the difference in companies' results and success.


Our strategic consulting gets leaders and their teams out of their business-as-usual mindset and executing on an envisioned future with velocity. We do this through a four step process.  


  • ​​We start by revealing what is at work in the background on how people interact, operate, and think – current reality,

  • Next we help people release from the mindsets, behaviors, practices, and hidden attitudes that perpetuated the past,

  • Then we guide the team to reinvent a potent organizational culture and future built upon each and every person standing together to be a championship organization,

  • The team commits to and acts on the recreated future to deliver the organization’s desired future with velocity.


By example, we:

  • Guided a major shipping company to develop a mobile load board app for its contract drivers, which drastically reduced turnover.   

  • Created an Innovation partnership for an $80M consulting firm, which generated an $8M contract and then resulted in the firm expanding their practice areas to include Innovation.

  • Created a new licensing model for a large software company which resulted in two contracts valued at $250M. The company then rolled out the licensing model company-wide. 


“I recently took over as President/CEO of a struggling manufacturing company. One area I was lacking and in need of was a go-to-market strategy. I had the privilege of working with Alan to help guide me and my team to compose a business strategy. I was impressed with how he quickly assessed my company’s needs, put together a constructive workshop and guided us toward a strategy for securing a sustainable future. Alan created a path and set an environment for successful execution. Alan’s business acumen and knowledge for running a company created confidence within my team. I recommend Alan to anyone looking for assistance in taking an underperforming company to the next level of success.”

— GREG SMITH, PRESIDENT & CEO, ARAYMOND TINNERMAN INDUSTRIAL INC.


“Alan Prushan is a smart and imaginative problem solver – easy to work with, and focused on customer success. My work with him involved understanding a wide variety of sales management issues. Alan’s thoughtful and thorough understanding of the components of effective sales execution was critical. He has the ability to empathize and understand people, and to deliver advice and counsel in a way that they find easy to embrace. Alan is a great leader and he understands clearly the critical relationship between salesmanship and leadership.

— BERNIE DENNIS, FORMER SVP, ORACLE CORPORATION



Strategic Consulting requires leaders and their teams to get out of their business-as-usual thinking and acting to create and deliver on new and different paths forward. 


Are you frustrated with BAU in your company? Do you want to propel your business forward and are struggling to make it happen? If so, I encourage you to reach out to discuss your situation and challenges and explore the possibility of how Strategic Consulting can change the direction of your company.  



Am I the coach you’ve been looking for?


Alan is a phenomenal coach and leader that does so with a tremendous level of candor, character and a great sense of humor.
— Erik Anderson, Division President, Cynosure at Hologic, Inc.